Case Study #1: Staying ‘top of mind’ with clients/prospects

May 01, 2017

Industry: Architecture

Challenge: The firm was struggling to find a way to stay connected with past clients – but didn’t want to appear ‘salesy’ in their approach

Actions: We recommended an e-newsletter that would focus on topical issues that are of concern to their clients, with their opinions on how to handle these issues

Results:

  • Saw an open rate of 30% (industry average is 25%)
  • Received feedback from 9 former clients and prospects whom they hadn’t spoken to in awhile, which converted into 4 meetings
  • The meetings converted into 2 projects totaling $38,000
  • The fee for a quarterly newsletter was about $3300, which converted into $38,000 worth of business.

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