Challenge: The firm wanted to increase business by staying in touch with clients but in an unobtrusive way.
Actions: Included valuable info about party planning, hot new trends and menus
Saw an open rate of 30% [versus the industry average of 22%)
Average of 3% clicked through to the website versus industry average of 1.3%
Received emails and comments about the newsletter which opened the door for conversations about upcoming catering opportunities
Orders came in – some of them ordering right off the sample menu shown in the e-newsletter
Q. What can a marketing firm do for my company?
They can significantly help with your company’s branding, by making it undeniable clear what you do, what problems you solve, and how your company can help solve specific problems.
“From working with Nancy and her team, we were able to discover what type of client we work with the best, and zero in on our ideal prospects. As a result of this, we have seen our client base nearly triple in the last 6 months.”