Case Study #3: Building a marketing plan

May 01, 2017

Industry: Retail

Challenge:

The company was frustrated with the results they were getting from their current marketing. They wanted to get more direction in how to market their business more effectively utilizing a variety of marketing tools.

Actions:

  • After a thorough intake evaluation, FIA helped to identify the company’s strengths, weaknesses, USP’s (unique selling points), their ideal customers, influencers and untapped income opportunities. They created a custom marketing ‘road map’ and ideal tactics based on this information.
  • Outlined the best marketing tactics for their business using an integrated approach which included: social media, direct mail, new website, calling program, newsletter, and other online marketing tactics
  • Explained why they would work
  • Explained how often to use them
  • Uncovered a new revenue opportunity
  • Explained why their current marketing was not working

Results: After ‘working’ the plan for 18 months, they hired 3 new employees and subsequently moved to a larger location.

 

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