• Even if your business is already growing, it can always grow faster. Marketing can help. If you run a company without a marketing team, or have one filled only with junior associates, here are 25 reasons you may want to recruit experienced marketers or hire an agency. 1. You would rather look at company financials than Google Analytics. Data is powerful, but if you do not know how to harness the power of your website analytics you are severely missing out. 2. You get overwhelmed thinking about advertising, content and social media. Your business loses out on a lot of opportunity by not engaging in any marketing activities. Of course, you should not make the even graver mistake of hiring an

  • Here's a few pros/cons for choosing e-mail marketing: PROS OF AN E-NEWSLETTER: Cost-effective ROI. For every $1 spent, $44.25 is the average return on an email marketing investment.2 Quick Turnaround Time. From concept to creation, it takes less time to reach your target. No mailhouse, printing or postage needed. Prevents losing touch with your customers and prospects. Reminds readers that you are an expert in your field. Removes concerns that customers will forget about the array of services/products that you offer. CONS OF AN E-NEWSLETTER: Email Clutter. We all get lots of emails, so if you don’t grab the reader’s attention within 3 seconds…you’ll be deleted without a second thought. Over-Kill. If your newsletter is sent out too often, or

  • Student entrepreneur Christopher Gray announced Monday on his Facebook page that he will be appearing on Shark Tank to pitch his scholarship app Scholly. Airing of the show will be next Friday, Feb. 20, at 9 p.m. on ABC. A show teaser says Gray, an undergraduate student at Drexel University, kept things interesting: "Interest in a scholarship app created by a student from Philadelphia ignites into the most heated Shark fight ever with three of the Sharks walking out of the Tank!" Source: Philadelphia Business Journal  

  • Very interesting article from The Tennessean about the "new " way people digest advertising - they are multi-tasking - buying online while watching TV, checking email while on Facebook. How does your marketing stand a chance of standing out? Read more.... American consumers suffer from MADD. That’s “marketing attention deficit disorder.” We are bombarded with ads. Some experts say it’s more than 3,000 messages a day. It’s enough to drive advertisers crazy. Just how are they supposed to break through? One of advertising’s primary tenets is that advertising must be distinctive. Messages certainly need to stand out, but for an ad to be effective, it also must be relevant. Finding relevance used to be the hard part of the job,

  • Great post from Shark Tank's Robert Herjavec: In honor of small business Saturday I wanted to share my top 10 tips for budding entrepreneurs. This list was first published by CBC News and I often refer back to it when I’m meeting with new ventures or training our sales team at Herjavec Group. I hope it helps jump start your weekend—and put you on the right path to your own entrepreneurial success… 1. Believe in the business — and yourself There are so many people that will say, 'No — bad idea, it's never going to work’. You have to have a senseless belief in your idea and yourself - almost to the point of being delusional. Remember that everyone

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Q. What can a marketing firm do for my company?

They can significantly help with your company’s branding, by making it undeniable clear what you do, what problems you solve, and how your company can help solve specific problems.

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