• EmergenSee founder Phil Reitnour and his partner Jason Friedberg appeared on the hit ABC show Shark Tank this past Friday — although the local duo didn't end up snagging any funding for their mobile personal security app. (In the event of an emergency, it gives users the ability to stream live video, audio and GPS location to EmergenSee personnel and personal contacts, so they can respond to the situation in real time.) Mark Cuban and the other big-time investors, or "sharks," seemed concerned that Reitnour spent millions of his own money to get the company up and running, and that he outsources his developers (therefore, might not be able to keep up with the tech). They also didn't seem entirely

  • Exciting news! See article from Forbes: HBO chief executive Richard Plepler just dropped a bombshell on the cable industry. He announced that Time Warner’s HBO is ready to offer an online only streaming service.  That means that starting next year, you won’t need a cable, satellite or FIOS subscription in order to watch HBO. You’ll just need an Internet connection. Details are sketchy but this has the potential to change everything about the way we watch television. Despite all of the buzz about cord cutting, the vast majority of people still watch TV through a cable subscription. According to ClearVoice Research, only 2% of the general population is cord cutters. That number is expected to climb to a mere 5%

  • Your business is born from the best intentions, but without proper marketing execution, your momentum can stall when growth matters most. While marketing agencies handle 20 to 30 brands at the same time, your team and your business don't have the time to glean this kind of insight before turning things around. For that reason, it is more important than ever to reflect upon and improve your marketing practices when numbers are underwhelming. Ask the right questions about your process, execution, audience and market, and your team can turn those down times into an opportunity for long-term growth. 1. Is our execution consistent? According to the Aberdeen Group, only 32 percent of marketers said they feel that they are effectively executing enough

  • Don’t: Send out too often. Just like you, I get a lot of emails. And there are some that I actually look forward to. I’ve even signed up just to receive their valuable information. Just don’t push it. Once or twice a month is enough. More than that, then I’m annoyed and will unsubscribe forever. Go on too long. One or two brief topics is enough. Hard Sell. Add names to your email list without their permission. Do: Bring value. If you can teach me something new each issue, I’ll stay with you and continue to open your newsletter every time it comes along. Personalize your emails. If it says, “Hi Nancy” at the top of the page, I’m more


Q. What can a marketing firm do for my company?

They can significantly help with your company’s branding, by making it undeniable clear what you do, what problems you solve, and how your company can help solve specific problems.

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