• First Impressions Advertising, Inc. of Cherry Hill, was chosen to moderate the press conference for former Secretary of State, Madeleine Albright during her scheduled speaking engagement in Cherry Hill, NJ. On October 25, Secretary Albright spoke at "The Star Forum," a speakers bureau series produced by the Cherry Hill Board of Education. The press conference was organized by First Impressions Advertising, and moderated by its president, Nancy Lipkin. Originally scheduled for September 12, Secretary Albright's spoke to nearly 1200 guests at Cherry Hill High School East. She shared her candid assessment surrounding the events following the terrorist attacks on September 11, offering a unique perspective as the former secretary of state for the last eight years. First Impressions Advertising,

  • Local Advertising Firm Wins "The Communicator Award of Distinction" in Print Media First Impressions Advertising, Inc. of Cherry Hill, was recently awarded "The Communicator Award of Distinction" for the design/letterhead category, that was created for their client, Meredith Young Public Relations of Moorestown, NJ. The Communicator Awards is a national awards competition that recognizes outstanding work in the communications field. Entries are judged by industry processionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were 3344 entries from throughout the United States and several foreign countries in the Communicator Awards 2001 Print Media competition. Winners of The Communicator Awards come from advertising and

  • Fall and winter are the heavy seasons for trade shows. Trade shows can help you do the following things: Test out a new project, item or service Pickup new leads to add to call, email or mailing lists Meet decision makers face-to-face Increase company name awareness Here are a few "must-have's" for your next show: Hand-outs: brochure, postcard - something that the prospect can view after the show to remember you by Promotional Giveaways: pens are the old "stand-by" but I have always liked something clever, that you're prospect can really use. Such as a tape measure for realtors. Eyeglass cleaners for an optometrist. You get the idea. Big Sign: Have a sign that your prospects can't miss. Table Drape:

  • You've received newsletters from suppliers, and are wondering if your company could benefit from a newsletter. Here's a few reasons why to consider your own company newsletter: A Resource: Keeps your client base up-to-date on new happenings at your company and the industry. Become the expert that they turn to with a question or problem. A Reminder: A newsletter keeps your name "top-of-mind" and reminds customers that you are there to meet their needs. What to Include? Customer testimonials, related tips or articles, case studies, customer discounts or coupons. Contests or chances to win a free product or service are fun ways to get your customers involved also. How Often? A newsletter's frequency can vary. It depends on your industry

  • Outdoor Media: Best known as outdoor billboards, these have the ability to reach hundreds, even thousands of people per day, as the amount of automobile commuters continues to grow. Strategically placed billboards can help boost product or name awareness, as well as incite a call to action. The Outdoor Advertising Association of America (OAAA) divides outdoor advertising venues into four major categories: transit system or mobile advertising and advertising on public furniture made up approximately another thirty percent, and alternative advertising brought in the last percentage points of the 5.8 billion spent to catch the eye of the outgoing public. Who Uses Outdoor Media? At least seven out of ten outdoor ads promote local businesses. The proportion of local advertising

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