• Industry: Day Camp Challenge: The company’s website was not converting new campers in the way that they wanted. The company’s website was cluttered, with too much content and no direction of where to go on the website. Visitors did not stay long and thus did not convert into new customers. Actions: After a thorough intake, FIA mapped out a clearly defined path directing visitors where to go on the website Utilized a WordPress platform to increase searchability Cut the number of pages in half – from 80 to 40 with the idea that ‘less is more.’ Added videos showing children + counselors in action, plus parent testimonials Included specific calls to action: take a tour, sign up for a brochure,

  • Industry: Retail Challenge: The company was frustrated with the results they were getting from their current marketing. They wanted to get more direction in how to market their business more effectively utilizing a variety of marketing tools. Actions: After a thorough intake evaluation, FIA helped to identify the company’s strengths, weaknesses, USP’s (unique selling points), their ideal customers, influencers and untapped income opportunities. They created a custom marketing ‘road map’ and ideal tactics based on this information. Outlined the best marketing tactics for their business using an integrated approach which included: social media, direct mail, new website, calling program, newsletter, and other online marketing tactics Explained why they would work Explained how often to use them Uncovered a new revenue

  • Industry: Catering Challenge: The firm wanted to increase business by staying in touch with clients but in an unobtrusive way. Actions: Included valuable info about party planning, hot new trends and menus Results:           Saw an open rate of 30% [versus the industry average of 22%) Average of 3% clicked through to the website versus industry average of 1.3% Received emails and comments about the newsletter which opened the door for conversations about upcoming catering opportunities Orders came in – some of them ordering right off the sample menu shown in the e-newsletter  

  • Industry: Architecture Challenge: The firm was struggling to find a way to stay connected with past clients – but didn’t want to appear ‘salesy’ in their approach Actions: We recommended an e-newsletter that would focus on topical issues that are of concern to their clients, with their opinions on how to handle these issues Results: Saw an open rate of 30% (industry average is 25%) Received feedback from 9 former clients and prospects whom they hadn’t spoken to in awhile, which converted into 4 meetings The meetings converted into 2 projects totaling $38,000 The fee for a quarterly newsletter was about $3300, which converted into $38,000 worth of business.

  • The Industry: Hospitality The Problem: Increase Wedding and Bar Mitzvah bookings The Solution: Identified the right message for their target audiences, and repeated it over and over The Plan: • Focused on the Wyndham’s key selling points • Researched and selected specific publications to promote their wedding and bar mitzvah capabilities • Designed a customized frequency plan The Results: Wedding bookings increased. Bar Mitzvah bookings doubled. The Plan: Precise Placement. We developed a targeted media plan composed of   publications read by the    audience. Optimum Frequency. Frequency works. It's a proven fact. Once the publications were chosen, we ran the ads over and over...and over. Targeted Message. Visuals and content combined to capture audience interest -and ultimately, action!

F.A.Q.’s

Q. What can a marketing firm do for my company?

They can significantly help with your company’s branding, by making it undeniable clear what you do, what problems you solve, and how your company can help solve specific problems.

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Testimonial

“From working with Nancy and her team, we were able to discover what type of client we work with the best, and zero in on our ideal prospects. As a result of this, we have seen our client base nearly triple in the last 6 months.”

- FocalPoint

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