You’ve received newsletters from suppliers, and are wondering if your company could benefit from a newsletter. Here’s a few reasons why to consider your own company newsletter:
What to Include? Customer testimonials, related tips or articles, case studies, customer discounts or coupons. Contests or chances to win a free product or service are fun ways to get your customers involved also.
How Often? A newsletter’s frequency can vary. It depends on your industry and customer cycles. For some, 2- 4 times per year is enough. For others, monthly is better. If you’re not sure, follow this rule: less is more. You want to make sure that your newsletter is filled with information that is valuable. It’s better to send it out less, but filled with quality information that your customers can use and look forward to.
How do I Send it? Email or print….or both. Some customers prefer print, others email. You will find that customers have a distinct preference.