Fall and winter are the heavy seasons for trade shows. Trade shows can help you do the following things:
Test out a new project, item or service
Pickup new leads to add to call, email or mailing lists
Meet decision makers face-to-face
Increase company name awareness
Here are a few “must-have’s” for your next show:
Hand-outs: brochure, postcard – something that the prospect can view after the show to remember you by
Promotional Giveaways: pens are the old “stand-by” but I have always liked something clever, that you’re prospect can really use. Such as a tape measure for realtors. Eyeglass cleaners for an optometrist. You get the idea.
Big Sign: Have a sign that your prospects can’t miss.
Table Drape: These signs cover those plastic tables that come with the pipe and draping. Cover it up with in colors that match your logo and state your message.
Free Gift: Get them into your booth with the “Chance to Win!” – whether it’s a gift card, bottle of wine, or dinner at a fancy restaurant, they will be lining up to hand you their business cards. A perfect time to strike up a conversation.
Smile: Be inviting. Start up a conversation with someone who stops in front of your booth.
Relax: Don’t go for the jugular, the hard sell. A laid-back, relaxed manner will attract more people to your booth than the hard-sell approach.
Q. What can a marketing firm do for my company?
They can significantly help with your company’s branding, by making it undeniable clear what you do, what problems you solve, and how your company can help solve specific problems.
“From working with Nancy and her team, we were able to discover what type of client we work with the best, and zero in on our ideal prospects. As a result of this, we have seen our client base nearly triple in the last 6 months.”